Print ads were once the standard format for creative advertising. But advertising dollars are increasingly going toward digital outlets, and print advertising is now seen as an expensive, untrackable, traditional media format. You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 16 print ads that should make you rethink the word “traditional.”
If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.
This print ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit.
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